Blogs

Welcome to the era of DIY online surveys!  It's so easy now with the survey chimps, monkeys, gizmos etc. Now  anyone with a question or up to 20 of them can conduct an online poll.  But not so fast!  The software programming is only one part of a bigger, complex puzzle.  The old rule, "garbage in, garbage out" still prevails.  Well meaning companies, organizations and individuals short-circuit the market research professionals by doing it themselves.  Pity is that the expertise that is being ignored are the skills to design an effective questionnaire and to analyze the data.  So if you possibly can consult an expert who will help you get it right.  Otherwise you may be making decisions based on....garbage.

Los Angeles courtrooms are busy.  There's the media saturation case against Michael Jackson's doctor and there is one that has potentially some real health implications for Americans and Canadians.  Big sugar is suing big corn for using the term 'corn sugar'.   They contend that this is a tactic to regain market share for   now suspect high-fructose corn syrup.  So I guess the logic is let's just give it another name and consumers will feel better about consuming all that sugar.  Nice work but the American Medical Association and other expert groups say no matter what you call it both sugar-sugar and corn sugar are metabolized by the body in the same way.  So what's the problem, you may ask?  According to Statistics Canada every Canadian consumes the equivalent of 26, yes you read it correctly, 26 teaspoons of sugar each day.  This translates into 21.4 per cent of caloric intake.  While two thirds of it comes from the four food groups, one third is from items such as soft drinks, salad dressings, syrup and candy that provide no nutritional value. Call it what you want but either way isn't there just too much of that sweet stuff in our food?   

Some agricultural experts have concluded that organic food penetration has peaked at 3%. 

It's official now.  For decades those who follow population trends could see that the big bubble in the middle, the middle class, was consistently shrinking.  More people and families were slipping into lower income sectors.  The lucky few were capturing more of the wealth.  Yes, the fond target of mass marketers is no longer where there is growth.  It has shrunk to the point that big name brands such as Proctor & Gamble and H.J.Heinz are now focusing their product mix on high and low end products.  And Canada's adept and market smart Loblaw is keeping pace launching Black Label products that would usually be found in high end gourmet shops.  For the Toronto indepth picture of income polarization I recommend reading The 3 Cities within Toronto prepared by Prof. David Hulchanski, Cities Centre, University of Toronto. 

Recycling has become the sine qua non for most Canadians.  It's the leading environmental practice that makes us feel really good.  Well now listen up, the folks who are responsible for organizing and running these programs, our local level governments are now looking at the root cause - all the stuff we are buying! That is a big departure from consumerism as we know it.  Is it time to rethink our basic consumption patterns and start to think really closely at what really makes us happy?